Business Transformation and the 74 Chevette
Transformation is a complete change to your business — from culture to people to business models to how you deal with your customers.
Being digital is far more than technology, it is a change in mindset
The 74 Chevette
Not taking the time to change your mindset and get ready for a transformation is like being a really crappy driver that drives a 74 Chevette.
The Chevette doesn’t go very fast, the suspension is terrible, and a wheel is about to fall off — but all this also hides the fact that you are terrible driver. You can’t drive very fast or take turns too quickly…
If magically a Ferrari appears on your driveway, but you haven’t done anything to become a better driver, the Ferrari is going to shine a light on how bad of a driver you are.
Imagine that Ferrari as a shiny new piece of technology. You deploy it into your company to transform, but as a company, you have not prepared yourself for the technology — it, just like the Ferrari, exposes just how not ready your business model, processes, and employees are to truly transform.
