Differentiating between incremental and radical transformations

Michael Martino
2 min readNov 21, 2023

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The Michael Martino Show
The Michael Martino Show

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Show notes

So what’s the deal with incremental transformations? Incremental changes are like little puzzle pieces that slowly build up over time. Picture this: You’re cruising down the business highway, and instead of taking a detour, you’re just adding a few extra lanes to keep the traffic flowing smoothly. Incremental transformations are all about those small, continuous improvements that keep the engine running.

Radical changes are like doing a 180 on that business highway and blazing a completely new trail. It’s not just about adding lanes; it’s about switching to a whole new mode of transportation! Radical transformations shake things up, flip the script, and take you to uncharted territories.

Let me break it down for you with a real-world example. Incremental transformation is like upgrading your phone every year. You get a better camera, a faster processor, and a new emoji or two. It’s an evolution, not a revolution. Radical transformation is like ditching that phone altogether and strapping on a pair of augmented reality glasses. It’s a game-changer, a paradigm shift that turns heads and makes waves.

Why does it matter which transformation you choose? Well, it’s all about the rhythm of change. Incremental changes keep the beat steady and manageable. You know what to expect, and you can fine-tune your moves as you go. Radical changes, on the other hand, are chaotic at first, until you find you new cadence for change.

Incremental transformations are your go-to move when you need to stay in sync with the market and adapt to customer feedback. It’s about small constant changes to relevant without causing too much disruption for both your customers and your employees.

Radical transformations are for when those incremental changes are not having an impact on your customers or there is a new competition that has changed the business landscape. This is where you need to make big changes to stay competitive and keep your customers coming back.

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Michael Martino
Michael Martino

Written by Michael Martino

Digital Transformation and Strategy Executive | GovTech Leader | Contact Centre Delivery Transforming businesses by day. Host of The Michael Martino Show.

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