The importance of digital governance for a digital transformation

Michael Martino
2 min readMay 17, 2024

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The Michael Martino Show
Michael Martino Show

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Show notes

Understanding digital governance

What exactly is digital governance? It’s the framework that establishes accountability, roles, decision-making, and change management for an organization’s digital presence. Think of it as the rules of the road in your digital journey.

Why does it matter?

Good governance isn’t a luxury, it’s a necessity.

There are three key factors:

  1. Risk mitigation: Every digitalization project has risks — cyber threats, reliance on IT tools, data privacy concerns. Governance minimizes these risks.
  2. Strategic alignment: Governance ensures that digital initiatives align with business goals. It’s not an afterthought; it’s woven into your digital fabric.
  3. Controls and monitoring: Ask the right questions from the outset: What are our controls? How will we monitor our digitalization strategy? What defines success

Challenges and obstacles

Why do some companies struggle with digital governance?

Some obstacles to be aware of are:

  1. Lack of structure: Many organizations falter when providing structure and governance to digital projects.
  2. Silos: Departments often operate in silos, leading to fragmented governance efforts.
  3. Adaptability: Governance must evolve as technology does. It’s not a static document; it’s a living guide.

Governance as a compass

Governance is your compass, pointing you toward:

  1. Ethics and responsibility: Ensuring digital technologies are used ethically and aligned with organizational values.
  2. Risk management: Protecting against data breaches, cyber-attacks, and other vulnerabilities.
  3. Consistency: Maintaining uniformity across digital channels and experiences.

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Michael Martino

Customer Experience and Digital Strategist. Martial Arts Enthusiast. Nothing ever got done on the couch