The skills needed for a digital transformation

Michael Martino
2 min readApr 17, 2024

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The Michael Martino Show
The Michael Martino Show

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Show notes

Digital transformation isn’t about buying the shiniest new tech. It’s about people, process, and yes, technology. So, the skills we need fall into three core buckets:

1. Agility and adaptability

The digital landscape changes quickly and you have to be agile. Embrace change, learn new things on the fly, and be comfortable with a little bit of organized chaos.

2. Data fluency

Data is critical to a digital transformation.

You need to be able to collect, analyze, and interpret data to make informed decisions. Learn to speak the language of data — it’s the key to unlocking valuable insights.

3. Customer obsession

In the digital age, your customers are key. Develop a customer-centric mindset. Understand their needs, wants, and frustrations. This is where service design thinking comes in — but that’s a whole other episode! Check out Season 6 Episode 25 where I go into detail about Service Design

Beyond the Basics

Those are the core three, but here are ones that you can’t forget about:

  • Storytelling: Data is powerful, but stories connect. Learn to communicate your digital transformation vision in a way that inspires and motivates your team.
  • Collaboration: Break down silos and foster collaboration across departments to break through roadblocks and achieve your goals faster.
  • Embrace Failure: Look, some things won’t work out perfectly. That’s okay. Learn from your missteps, adjust your approach, and keep pushing forward.

Building your digital transformation team

You might not have all these skills yourself, and that’s okay. Surround yourself with a diverse team who bring different strengths to the table. Look for people who are curious, creative, and comfortable challenging the status quo.

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Michael Martino

Customer Experience and Digital Strategist. Martial Arts Enthusiast. Nothing ever got done on the couch