What is BizDevOps?

Michael Martino
3 min readJan 12, 2024

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Let’s break down what Biz Dev Ops means. It’s a combination of two key areas: Business Development (Biz Dev) and Operations (Ops). Traditionally, these two functions have operated in separate silos within organizations. Business development focuses on growth strategies, partnerships, and revenue generation, while operations are all about efficiency, processes, and infrastructure. But here’s the kicker — in today’s fast-paced business landscape, the separation of these functions is no longer practical.

So, why the sudden need for Biz Dev Ops, you might ask? Well, picture this: a company with an incredible product or service that’s struggling to scale because its business development team is working independently of the operations team. You’ve got one team chasing deals and partnerships, and the other team trying to keep up with the demand. It’s like having a fantastic sports car with a brilliant driver but forgetting to fuel it up and maintain it properly.

Enter Biz Dev Ops — the missing link that brings these two worlds together. It’s about creating a seamless and collaborative environment where business development and operations teams work hand-in-hand. This integration allows for faster decision-making, streamlined processes, and ultimately, accelerated growth.

One of the primary benefits of Biz Dev Ops is improved communication. Imagine a scenario where the sales team secures a game-changing deal, and the operations team is caught off guard. With Biz Dev Ops, these teams are in constant communication, ensuring that operational challenges are addressed in real time, preventing any bottlenecks in the delivery pipeline.

But it’s not just about communication; it’s also about agility. In today’s dynamic business landscape, companies need to be agile to adapt to changes quickly. Biz Dev Ops provides the framework for businesses to respond rapidly to market shifts, customer feedback, and emerging opportunities. It’s about staying ahead of the curve and being proactive rather than reactive.

Now, let’s talk about innovation. Biz Dev Ops fosters a culture of innovation by encouraging collaboration between traditionally siloed teams. When business development and operations work together, there’s a fusion of creative ideas, resulting in innovative solutions and strategies that can propel a company to new heights.

Now, for those skeptics out there who might think that integrating Biz Dev Ops is a massive undertaking — and yes, it does require some adjustments — but the long-term benefits far outweigh the initial challenges. It’s an investment in the future of your organization, ensuring that you not only survive but thrive in today’s competitive business landscape.

As we wrap up today’s episode, I want to leave you with this — Biz Dev Ops is not just a buzzword; it’s a necessity. It’s about breaking down the walls between business development and operations, fostering collaboration, and creating a dynamic environment where your business can flourish.

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Michael Martino
Michael Martino

Written by Michael Martino

Digital Transformation and Strategy Executive | GovTech Leader | Contact Centre Delivery Transforming businesses by day. Host of The Michael Martino Show.

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